Product side

Market Atlas

Understand people. Find the truth. Prioritize what matters.

Builder side

Build Engine

Design, build, and ship with AI-native workflows.

I bridge customer reality and technical possibility to build software people love and businesses need.

Explore My Work
1M+Daily users reached
0 → 1AI product, shipped
1,500+Early RAG users
6 teamsRoadmap ownership
EpicClinician workflow
Product operator Customer discovery, prioritization, launch thinking, and decision clarity.
AI-native builder Claude, Codex, agent workflows, prototype loops, and hands-on shipping.
Healthcare + operations lens Comfort with messy workflows, constraints, and real-world adoption.
Learning in public Visible artifacts, build notes, code, experiments, and honest iteration.
Market Atlas

Good products start with customer reality.

The product side is about listening hard enough to separate true demand from noise, then making the tradeoffs that move a team forward.

01

Customer Signal

Interview notes, repeated pains, workarounds, and decision moments that reveal what actually matters.

02

Problem Framing

Jobs-to-be-done, constraints, user context, and the crisp problem statement behind the roadmap.

03

Prioritization

Impact, confidence, effort, timing, and the discipline to avoid building what does not matter yet.

04

Roadmap Bets

Sequenced bets that connect customer value, business context, launch risk, and measurable learning.

Build Engine

AI is leverage for people who know what to build.

The builder side is about using modern agent workflows to turn product judgment into prototypes, shipped pages, useful systems, and better questions.

Plan

Translate the customer problem into scope, acceptance criteria, and a buildable path.

Build

Use Codex, Claude, and code review loops to move from idea to working artifact.

Test

Verify behavior, accessibility, responsiveness, links, and deploy readiness before calling it done.

Ship

Deploy, measure, learn, and feed the next customer signal back into the system.

Selected work

Proof beats polish, but the best work has both.

These cards are the first version of the portfolio model. Each should grow into a concrete artifact with the problem, decision, build, and outcome.

Product

Cardinal Point Services

Positioning and product thinking for small-business services, with the customer problem kept at the center.

Builder

Medkit

Offline medical assistant: a Rust core, a local LLM, and a curated corpus, designed around hard constraints and real-world reliability.

Meta-build

This Website

The proof is the page you are on: concept, agent planning, hand-checked code, browser QA, and a manual Netlify deploy. Source is public on GitHub.

Operating loop

Listen, map, decide, build, test, ship, learn.

The loop matters because it keeps the work honest. Product without building can drift. Building without product judgment can sprint in the wrong direction.

  1. ListenFind the real customer friction.
  2. MapMake the system visible.
  3. DecideChoose the highest-leverage bet.
  4. BuildTurn the bet into a working artifact.
  5. ShipRelease, measure, and learn.

Contact

Have a messy customer problem or product idea?

I like turning unclear terrain into working software.